CASE STUDY 2
LoCo+ - is an all-new, city-based video streaming platform.
LoCo+ curates and streams content that covers impact, culture, and entertainment, all made by local creators.
Their Cofounder / Chief Creative Officer at LoCo+ approached me asking if I could design their logo - and I immediately said yes! The concept behind their company sounded amazing to me and I knew I had to be part of it.
THE PROBLEM TO SOLVE
Brand new company needed a brand new logo! One of my favorite kind of projects - starting fresh :)
FIRST STEP
Had a chat with the Cofounder/CCO about what they were looking for in a logo and I immediately got started. While talking with them - my mind got to work and was already laying down the foundation to their new logo.
THE CONCEPTS
I knew initially what my favorite design was - but as a good designer - I gave my client a few different options.
THE FINAL STAGES
This project actually went really fast! They loved all of the designs but finally landed on the logo below. The final logo shows a fresh and exciting company. The logo is versatile - is clear when small and not too much when it is big. The color combo makes the logo stand out and keeps it modern and timeless.
FINAL THOUGHTS
I loved working with the founders of LoCo+ - they made my job easier by having a clear idea of what they wanted AND they gave clear feedback. I am so honored to have been part of launching their company. One of their initial reviews to me was - "We love it and are super happy with all the options!"